Role: Brand Manager

DURATION: Sept 2021 – Current

BRAND: The Dave & Jenny Marrs Collaboration with Better Homes & Gardens

Spring 2022: The Launch of DJM

July 2021 – November 2021

Patio & Garden 2022 & Indoor Decor 2022

I was presented the opportunity to lead The Dave & Jenny Marrs Collaboration in October 2021, after a co-worker left the company after spending four months in development. My first objective was to assess the brand’s direction & pivot the already completed develop to deliver product that aligned with Dave & Jenny’s design style.

All product was mid-development when I joined the brand’s team. Many soft & hard product was not up to the quality & design that Dave & Jenny wanted. I had several challenges entering as Design Manager over the Dave & Jenny Marrs Collab.

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First Challenge: I had to form a new relationship with Dave & Jenny where they felt confident that I would deliver a brand vision & strategy that spoke to the identity of themselves & their patrons.

Second Challenge: This would be the first time I formally managed a team of designers. Furthermore I would be leading & working with soft product for the first time.

Third Challenge: I had to abruptly pick up the pieces of the brand that Dave & Jenny did not feel connected with and transform it into a brand they loved.